"How much does it cost to produce a TVC?" — this is the first question most businesses ask when planning to create an advertising video. The truth is TVC production costs depend on many factors: from concept, duration and shooting days to post-production. This article will give you a clear breakdown so there are no surprises.
TVC Production Pricing Overview 2026
Reference pricing for the Da Nang and Central Vietnam market. Note: actual costs will vary based on project complexity.
Where Does Your TVC Budget Go?
📝 Pre-Production (20–30%)
Script, storyboard, casting, location scouting, production planning
🎥 Production (40–50%)
Studio/location rental, equipment, crew, talent, catering, transportation
🎬 Post-Production (20–30%)
Editing, color grading, VFX, audio mix, voice-over, music
5 Smart Ways to Optimize Your TVC Budget
💡 Shoot in a Studio Instead of on Location
Eliminate location fees, permits, and generator costs. CINEFY's 300m² studio accommodates diverse set designs in a single space.
🎬 Shoot Multiple Versions in One Day
Here is a realistic pricing guide based on actual production experience in Da Nang and Vietnam.
👥 Use a Full-Service Package
Booking studio + equipment + crew from one provider is typically cheaper than hiring each element separately.
📋 Invest in Pre-Production
A detailed storyboard means fewer retakes and less shooting time. Time invested in pre-production saves money in production.
🚀 Choose a Local Production Partner
Da Nang production houses cost 20–40% less than those in Ho Chi Minh City or Hanoi — with no compromise on quality.
Frequently Asked Questions
Common questions about TVC production pricing
How much does a 30-second TVC cost in Vietnam?
Between 40-300 million VND depending on quality. Basic social media TVC: 15-40M. Broadcast-quality: 100-300M. Premium brand films: 300M+.
What's included in a TVC production package?
Full-service includes: concept, scriptwriting, storyboarding, crew, studio/location, equipment, talent, editing, color grading, sound design, and multi-format delivery.
How long does TVC production take?
Typically 2-4 weeks: pre-production 5-7 days, shooting 1-3 days, post-production 7-14 days. Rush delivery possible in 7-10 days.
Can I get a TVC for under 20 million VND?
Yes, basic social media TVCs (15-30s) start from 15M VND with simple concept, one shoot day, and standard post-production. For broadcast quality, budget 40M+ VND.
What's the difference between basic and premium TVC?
Basic: simple setup, 1 camera, 1 location, minimal crew. Premium: advanced cinematography, multi-camera, professional talent, VFX/motion graphics, original music, broadcast-grade color.
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