Behind every great TVC is a professional production team, a well-equipped studio and a smooth creative process. In this article, CINEFY takes you behind the scenes of a real TVC commercial production at CINEFY Studio
📋 Phase 1: Pre-Production
Every successful TVC project starts with thorough preparation. This is where ideas become concrete plans.
Brief & Concept
Meeting with the client to understand objectives, target audience, and budget. The creative team brainstorms concepts, mood boards, and key messages — we develop 2–3 directions for the client to choose from.
Script & Storyboard
Writing a detailed script: dialogue, voice-over, and action for every shot. The storyboard maps out every frame so the entire team can visualize the project before shoot day. This is the most critical step!
Production Planning
Preparing the call sheet, casting talent, sourcing props and wardrobe, booking the studio, and checking equipment. Every small detail shapes the shoot day.
🎬 Phase 2: Shoot Day at the Studio
— from the first brief meeting all the way to final delivery.
Setup & Technical Check
The technical crew arrives early to set up lighting, camera, and audio. Every light is tested, color calibrated, and focus checked. Everything must be perfect before talent arrives.
Makeup & Wardrobe
Talent moves into the makeup room. The stylist preps wardrobe according to the concept. The director does a final storyboard review with the team.
Principal Photography
Shooting follows the shot list: wide shots, close-ups, insert shots, B-roll. Every scene is shot with multiple takes for maximum options. The director monitors on a large screen and gives real-time notes.
Wrap & Backup
Strike the set, back up all footage to two separate drives. The DIT (Digital Imaging Technician) verifies every file is safe. Never leave the studio before the backup is complete!
🖥️ Phase 3: Post-Production
Editing
Selecting the best takes and cutting according to the storyboard. A rough cut is sent to the client for review first. The first cut typically takes 3–5 days.
Color Grading
Professional color grading in DaVinci Resolve. Creating a consistent look and feel, matching colors between scenes, and enhancing the mood of the TVC.
Sound Design & Music
Mixing audio, adding sound effects, and selecting the score. Voice-over is recorded separately in a soundproofed booth. Audio accounts for 50% of a video's emotional impact!
VFX & Motion Graphics
Logo animations, lower thirds, text effects, and compositing — adding a layer of professionalism and brand identity to the TVC.
📊 Results & Key Takeaways
🌟 Lessons From This Project
✅ This is a real behind-the-scenes look at what happens when a brand comes to us with a vision and leaves with a finished TVC. Pre-Production: Building the Foundation
✅ Production Day: Lights, Camera, Action Post-Production: Crafting the Final Cut
✅ The client came to us with a clear brief: Our team developed the concept, wrote the script and planned every shot in advance — ensuring the production day ran efficiently with no surprises.
✅ What Makes a Great TVC Production? A successful TVC is the result of careful planning, skilled execution and professional post-production. At CINEFY Studio, we handle every stage with precision.
Frequently Asked Questions
About TVC production at CINEFY
How long does a typical TVC project take?
2-4 weeks total: 1 week pre-production, 1-2 shoot days, 1-2 weeks post-production. Rush projects possible in 7-10 days.
What's included in CINEFY's TVC production service?
Full-service: concept development, scriptwriting, storyboarding, professional crew, studio shoot, equipment, editing, color grading, sound design, and multi-format delivery.
Do you handle casting and talent?
Yes! CINEFY has a network of professional actors, models, and voice-over artists across Vietnam. We manage the entire casting process.
Can I see progress during production?
Absolutely. Regular updates at every stage: mood board approval, on-set monitoring, rough cut reviews. At least 2 revision rounds included.
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